Do you know why some small- to medium-sized businesses (SMBs) fail during the first five years of operation? Poor leadership is one reason, inadequate capital is another. Another possible cause is the lack of preparation for major disruptions like natural disasters and cyberattacks.

According to the cliché, one shouldn’t judge a book by its cover. But in marketing, looks do matter. Having an attractive website design is often your first opportunity to make a good impression on potential customers. So if your site’s looks aren’t up to par, visitors may close the web tab and you lose the chance of making a sale.

Every business owner knows that having a business continuity plan (BCP) is crucial to surviving any disaster. However, some still tend to overlook certain aspects of a BCP strategy, causing the plan to go up in flames. Ensure a solid BCP by knowing these five critical mistakes to avoid.

Hurricanes damage property and put lives at risk. If you’re not prepared, hurricanes can also disrupt your operations and put your business through extended downtime. In this blog, we'll help you quickly regain access to your data and get your business back to operational mode after a disaster.

Investing in new IT solutions can make your team more productive, ensure compliance with industry regulations, and improve the outputs you deliver to your customers, among other outcomes. But if you really want to maximize the returns you gain from any new tech investments, make sure to avoid these common mistakes.

If you’re looking for ways to optimize your eCommerce business’s operations, you should definitely consider deploying a cloud-based order management system (OMS). This article will help you learn more about the business benefits of an OMS.

First off, we need to clarify that an inventory management system is not the same as an order management system.

Virtual reality (VR), the technology that immerses users in digital simulations and models, has many more uses than people initially imagined. Many of these involve helping businesses save time and money. Read on to find out how.
VR training
Virtual hands-on training has been proven to be much more effective than in-classroom or e-learning methods.

Technology enables businesses to work remotely, collaborate more efficiently, and manage their time more effectively. But to achieve these benefits, you need to implement technologies that align with your business’s needs. Here are some things to consider.

Marketing automation can be a large budget line item for a small- to mid-sized business (SMB). With limited means and resources, many SMBs would rather rely on good old human effort. However, sending emails, segmenting lists, following the buyer’s journey, and performing other essential marketing tasks manually is not just time-consuming, but it is also often costly and error-prone.

Creating trending videos on social media is one of the best ways to catch people’s attention and market your brand. These are the seven types of video content you can use to bolster your marketing campaigns.
Business introduction or behind-the-scenes
If your company lacks an online presence, one of the best things you can do is give customers direct access to your staff and your product.